4 Mistakes That Are Causing You To Waste Money on Skin-Care Serums
By: Zoe Weiner
If you're going to choose a single skin-care product to shell out for, pros agree that it should be your serum. These products deliver the most highly concentrated active ingredients and are meant to serve as the treatment step in your routine—which means they're giving you more bang for your buck than your cleanser or moisturizer.
But if you're dropping $100 for a three-ounce formula, you'll want to ensure you're getting the most out of it... otherwise, you're more or less wasting your money. The best way to do that, according to celebrity esthetician Gina Mari? By avoiding one of these common mistakes.
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